Build & Ship/Web App Development

The spreadsheet
stops here.
Own the code.

Internal tools, booking systems, and ops dashboards -- built to your exact workflow. Fixed scope, fixed price, six to ten weeks. When we hand it over, it is yours: repo, data, accounts, the lot.

Built onNext.js 15PostgreSQLTypeScript strictVercel UK
orders.brynhall.app
Live
Orders
142
+18%
Revenue
£8.4k
+22%
Avg order
£59
+4%
H
Hughes
#4412
£142
Paid
O
Owen
#4411
£78
Paid
D
Davies
#4410
£215
Prep
Built · 6 wks · 1 engineer3 users11 tables0 bugs42 tests
How every app is built

Six pillars. No negotiation.

Every web app we build follows the same six-pillar approach. Not optional extras -- non-negotiable foundations that keep the codebase healthy and the handover clean.

Scope + data model first

Day one is paper. We agree the data model and scope in writing before a single line of code. No scope creep because the scope is signed.

Weeks 1-2 · foundation
30%

Auth + roles day one

Authentication and role-based access are built in week two -- never bolted on at the end. Every user sees exactly what they should.

Week 2 · access
45%

Stripe billing wired in

If the app charges for anything, Stripe is wired in week three. Subscriptions, one-off payments, invoicing -- all tested before the build phase ends.

Week 3 · revenue
60%

Integrations in code

CRM, email, calendar, accounting -- every integration is written as code, not configured through a GUI. Portable, testable, yours.

Weeks 3-4 · connections
75%

Tests gate every merge

No pull request merges without a passing test suite. We target 80%+ coverage across unit, integration, and end-to-end tests.

Weeks 4-5 · quality
90%

Hand-over · you own it

Repo access, local dev setup, training videos, written handbook, and a 30-day window to ask anything. We do not disappear at go-live.

Week 6 · complete
100%
In production

11 internal apps shipped. £128k in SaaS replaced.

Across our eleven web app builds, clients have replaced an average of £11.6k per year in SaaS subscriptions -- tools they were bending their process around rather than tools built for their process. Median build time is six weeks.

11
Web apps in production · 2022-25
£128k
Annual SaaS cost replaced across builds
6wk
Median build duration
AT
Aled Thomas
COO · Bryn Hall Hotels · Conwy
We were paying £1,400 a month for four SaaS tools that did not talk to each other. RL built us one app in six weeks that did everything in one place. The build paid for itself in under four months and now we own it outright.
orders.brynhall.app · shipped March 2025
How we build differently

Three things most
app agencies skip.

Most web app builds run over budget, over time, and hand you a codebase nobody else can maintain. Three things we do differently.

42
Reusable components per build
Storybook-documented
88%
Median test coverage
Across all builds
<30s
Rollback time
Any deployment
01 · Components

42 components. Documented. Reusable.

Every app we build gets a living component library. New screens are built from existing pieces. Your team can maintain the codebase without us.

  • Every component documented in Storybook
  • Accessible by default -- WCAG 2.2 AA minimum
  • Design tokens from your brand, not from scratch
Component library · 42 components
38 shipped · 3 in review · 1 draft
02 · Testing

No merge without a passing test suite.

Tests are written before the feature, not after. Every pull request runs the full suite -- unit, integration, and end-to-end. 88% median coverage across all builds.

  • Tests written before the feature (TDD)
  • GitHub Actions blocks merge on any failure
  • End-to-end tests with Playwright on every PR
Test coverage · orders.brynhall.app
Unit tests88%
Integration82%
End-to-end94%
API contracts89%
03 · Auth + billing

Auth and payments, done properly.

Authentication, role-based access, and billing are wired in week two -- never bolted on. We use production-grade services: Clerk for identity, Stripe for revenue.

  • Sign-in: Clerk -- magic link, social, SSO
  • Roles and permissions: row-level security in Postgres
  • Stripe Checkout and Billing Portal, tested end-to-end
Sign-in · Clerk
Magic link + social + SSO
On
Roles · row-level security
Admin / manager / viewer
On
Stripe Checkout
Subscriptions + one-off
On
Transactional email · Resend
Welcome, invoice, alert
On
Analytics · PostHog
Events + feature flags
On
The build stack

Built on a stack that lasts.

Every technology we use is open-source-friendly, portable, and in active production. No vendor lock-in -- you can take the codebase to any engineer.

Next.js
Postgres
Clerk
Stripe
Resend
PostHog
Your App
RL Build Stack

Framework + database

The core of every build

Auth + identity

Access control, done right

Billing + payments

Revenue infrastructure

Observability

See what your app is doing
How we engage

Fixed scope. One price.

A web app engagement is a single fixed-scope project with a price agreed before work starts and a published go-live date.

Build project

from £14,800 + VAT · 6-10 weeks

A complete web app -- from data model to deployed production -- with full test coverage, auth, billing, and a clean hand-over.

  • Scoped in writing before work starts
  • Fixed price -- agreed before kick-off
  • Published go-live date
  • Weekly Friday demo on staging
  • Full test suite · 80%+ coverage target
  • 30-day hyper-care window post-launch

Care + iteration plan

from £349 / month · cancel any time

Ongoing hosting, monitoring, dependency updates, and a monthly hour bank for small changes and new features.

  • Managed hosting · Vercel UK edge
  • Uptime + performance monitoring
  • Dependency + security patches weekly
  • 4 hours / month for small changes
  • Emergency fix SLA · 4 hours
Want a quote for an internal tool?Tell us what your spreadsheet does -- we will send a fixed price in 48 hours.
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