Articles that earn
their place on the page.
Written fast, edited well.
Long-form articles, web pages, ad copy, and lead magnets written in your voice -- SEO-tuned, zero AI flags, approved before publishing. We write the content your team never has time for.
Six formats. One voice.
Every piece is written to your voice profile, fact-checked against your business, and approved by your team before it goes live.
Long-form articles
800--2,500-word pieces that rank, educate, and convert. Industry knowledge, original angle, your voice -- not recycled generics.
Web pages
Service pages, landing pages, about pages. Copy that works with your design rather than around it.
Ad copy
Google Ads, Meta, LinkedIn. Short-form that earns the click without wasting the budget.
Lead magnets
Guides, checklists, and reports that capture emails and demonstrate expertise in one download.
Newsletters
Weekly or monthly sends that keep you front of mind without burning your list. Written to open, not just to land.
Bespoke voice profile
We start every engagement by building your voice profile -- tone, vocabulary, no-fly list. Everything we write matches it.
420 articles. 0 AI flags. x3.2 organic.
Across our content clients, organic traffic has grown 3.2x on average within six months of launch. Every article passes AI detection at zero flags -- because human editors touch every piece before it leaves our desk.
We had no content strategy and no time to write one. RL built our voice profile, started publishing two articles a month, and within four months we were ranking for searches we had never touched. The writing sounds like me -- which is the bit I did not expect.
Three things that make content actually perform.
Most content fails because it sounds like everyone else, ignores SEO until after it is written, or never gets approved before publishing. We fix all three from the start.
Sounds like you, not a content farm.
Before we write a word, we build your voice profile. We analyse your existing content, interview your team, and define the parameters that make your writing yours -- tone, vocabulary, sentence length, topics you own, topics you avoid.
- Voice profile built from your existing content + team interview
- Five-axis tone calibration: formal-casual, technical-plain, short-long
- No-fly list: phrases, cliches, and competitor references you want avoided
Optimised before the first word is written.
We run keyword research and on-page planning before briefing. Every article is structured around a primary keyword and semantic cluster, with schema markup, internal linking, and meta tags handled automatically.
- Keyword + semantic cluster defined before brief
- SurferSEO content score target: 90+ before submission
- Schema markup, meta title, and description included on every piece
Nothing publishes without your sign-off.
Every piece goes through a structured review flow: drafter completes, editor checks voice and facts, you approve. We use your preferred tool -- Notion, Google Docs, or email -- and nothing goes live until you say so.
- Two-stage review: editor checks before client sees it
- Approval tracked in your tool of choice
- Scheduled publishing after approval -- no chasing required
Works where your business already runs.
Notion
Drive
Sheets
Mailchimp
HubSpot
AirtableCMS & publishing
SEO tools
Analytics
Email & newsletters
Start once. Keep it running.
Voice + setup
- Voice profile build + tone calibration
- No-fly list + vocabulary guide
- Keyword research + content plan (12 articles)
- First two articles included
- CMS + publishing workflow setup
Content retainer
- 4 long-form articles per month (800--2,500 words)
- SEO optimisation on every piece
- Two-stage human review + client approval
- Monthly performance report
- Priority brief turnaround: 3 working days
Publishes to the platforms you use
