Lead lands.
Pipeline fires.
Sale gets booked.
Stop losing leads to slow follow-up. We build automation pipelines that capture, enrich, route, and nurture every prospect the moment they land -- so your team only picks up the phone when the deal is warm.
Six things that should happen automatically.
And never do.
Most businesses have leads falling through the gaps between their forms, their CRM, and their calendar. We close those gaps permanently.
Inbound capture
Every form, chat, call, and enquiry routed into one system -- no manual data entry, no leads lost to a spreadsheet.
CRM workflows
Deals move through your pipeline automatically based on actions: viewed pricing, booked a call, went quiet.
Nurture sequences
Multi-step email and SMS flows triggered by behaviour. The right message at the right time, without anyone pressing send.
WhatsApp + SMS
Appointment reminders, follow-ups, and booking confirmations sent automatically. Reduce no-shows, increase repeat bookings.
Attribution
Know which channel, campaign, and touchpoint produced the revenue. Not just the last click -- the full journey.
Compliance
GDPR-compliant consent capture, suppression lists, and data retention policies built in from day one.
38 pipelines. £840k routed. 3.4x uplift.
Since 2022 we have built marketing automation stacks for Welsh and UK SMEs -- food producers, hospitality groups, professional services firms. The average pipeline goes live in three weeks and pays back within the first quarter.
We had a HubSpot account we had paid for for two years and barely used. RL came in, built us a proper pipeline in three weeks, and we tripled our demo-to-close rate in the first month. It runs itself.
Three parts that make pipelines actually work.
Most marketing automation fails because the workflow logic is wrong, the data is dirty, or the nurture content is generic. We fix all three before we press go.
A pipeline that thinks, not just routes.
We build conditional logic that routes leads based on what they did, not just that they submitted a form. Lead score, company size, page visited, time since last touch -- it all shapes the path.
- Scored lead routing by behaviour + firmographics
- Branching flows for cold vs. warm vs. re-engaged leads
- Slack alert with full lead context on every hot handoff
Five emails that feel written for them.
Generic drip sequences get ignored. We write nurture flows tuned to your voice, your product, and what the lead actually looked at. Each message earns the next one.
- Written in your brand voice -- no AI-slop templates
- Personalised with CRM data: name, company, pages visited
- Conditional branches based on opens, clicks, and replies
Know which channel earned the sale.
Last-click attribution lies. We wire up multi-touch tracking so you know exactly which campaigns, pages, and touchpoints influenced each closed deal -- and which to cut.
- First-touch, last-touch, and linear attribution models
- Campaign revenue tied to actual CRM deals
- Monthly revenue attribution report with channel-level ROI
Works where your business already runs.
HubSpot
Mailchimp
Meta
Salesforce
GoHighLevel
ZapierCRM platforms
Email & messaging
Automation middleware
Analytics & attribution
Start once. Keep it running.
Pipeline build
- Discovery + stack audit (week 1)
- Workflow design + copy (week 2)
- Build, test, QA (week 2--3)
- Go-live + 2-week monitoring
- Full handover + training
Tuning retainer
- Monthly pipeline performance review
- A/B testing on sequences
- New triggers + branch logic as needed
- CRM hygiene + deduplication
- Monthly revenue attribution report
Works with your existing tools
