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Case studyLocal SEOAI Voice Agent
Arrow Taxi Bangor

0 missed
calls.

300 to 800 inbound calls handled daily. Every one answered.

Arrow Taxi Bangor
Bangor, North Wales
Taxi and private hire, 24/7
Results at a glance
Arrow Taxi, post RevenueLadder
Live
Missed callsPer day, before vs after
Before
~1 in 5
unanswered
After
0
missed
“North Wales taxi”Google ranking, organic
#1
Calls handledPeak season, per day
800 / day
AT
RL
Arrow Taxi x RevenueLadder, ongoing
Location
Bangor, North Wales
Industry
Taxi and private hire
Services
Local SEO + AI Voice Agent
The situation

One in five calls went
unanswered.

1 in 5
calls went unanswered before RevenueLadder

Arrow Taxi runs 24 hours a day, seven days a week. Their coverage spans Bangor, Caernarfon, Snowdonia, Anglesey, Llanberis, and airport transfers as far as Manchester and Liverpool. Demand does not stop at 5pm.

But their team is small. There was no dedicated person on calls, and the whole operation depended on a dispatcher being available at all times. Roughly one in five inbound calls went unanswered, mostly at night. A customer called, nobody picked up, and the booking went elsewhere.

That was not a sustainable model for a growing firm covering some of the busiest tourist routes in North Wales.

What we did

Two things, done properly.

Arrow Taxi needed to be found, and to never miss a call. We built both, nothing else.

Local SEO

We audited Arrow Taxi's online presence and rebuilt it around high-intent local search. The site now ranks for location and journey-type keywords across Bangor, Gwynedd, Snowdonia, Anglesey, Caernarfon, and airport transfers from North Wales to Manchester and Liverpool.

The strategy focused on terms that signal actual booking intent, not just traffic. Someone searching “Pen Y Pass taxi” is ready to book, not browsing.

Primary
“North Wales taxi”#1
“Bangor taxi”#2
Also ranks for
Snowdon taxiGwynedd taxiCaernarfon taxiAnglesey taxiLlanberis taxiAirport transfers North WalesManchester airport transfer BangorLiverpool airport transfer BangorPen Y Pass taxiBeddgelert taxiPorthmadog taxiBangor train station taxiBangor University taxiPrivate hire North Wales
#1 for “North Wales taxi”, #2 for “Bangor taxi”

AI Voice Agent

We built and deployed a voice agent that handles every inbound call, around the clock. It manages bookings, answers questions, quotes fares, and covers out-of-hours enquiries without any human involvement.

Arrow Taxi's team now handles exceptions, not volume. The agent replaced the need for a dedicated dispatcher on call at all times.

Takes bookingsAnswers FAQsOut-of-hours calls
0 missed calls since deployment
The results

Numbers that hold.

0
missed calls
Every call answered, 24/7
300–800
/ day
Calls handled by the voice agent
#1
on Google
For “North Wales taxi”

Booking volume has increased directly as a result of eliminating missed calls. Arrow Taxi do not disclose revenue figures, but the relationship is direct: every call that now gets answered is a booking that previously went elsewhere.

KeywordPosition
“North Wales taxi”#1
“Bangor taxi”#2
“Snowdon taxi”Ranked
“Gwynedd taxi”Ranked
“Caernarfon taxi”#3
“Anglesey taxi”Ranked
“Llanberis taxi”Ranked
“Airport transfers North Wales”Ranked
“Manchester airport transfer Bangor”Ranked
“Liverpool airport transfer Bangor”Ranked
“Pen Y Pass taxi”Ranked
“Beddgelert taxi”#3
“Porthmadog taxi”Ranked
“Bangor train station taxi”Ranked
“Bangor University taxi”Ranked
“Taxi Bangor Gwynedd”#1
“Private hire North Wales”Ranked
“Every call now gets answered, every booking gets logged, and the work that used to eat our evenings happens on its own. We just run the cars.”
Arrow Taxi Bangor
Bangor, North Wales, taxi and private hire
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