Rank for the
searches that
actually convert.
Technical SEO, keyword research, and on-page work -- done once properly, then compounded every month. Plain-English reporting, no jargon, no vanity metrics.
Six jobs. No shortcuts.
SEO is not one thing -- it is six recurring jobs done to a standard. We do all six, every month, and report on each one in plain English.
Technical audit · 48 checks
48 technical checks in week one -- crawlability, Core Web Vitals, structured data, canonicals, redirects. Every issue blocking your rankings, found and fixed.
Keyword map · 24 picks
24 keywords chosen for commercial intent, search volume, and achievability -- not vanity terms you will never rank for. One map, revisited monthly.
Content briefs
Detailed briefs for every page we want to rank. Structure, headings, word count, internal links, target keywords. Ready to write or hand to a copywriter.
On-page work
Titles, metas, headings, internal linking, image alt text, schema markup. Done directly in your CMS -- not a list of recommendations you have to action yourself.
Local SEO
Google Business Profile optimisation, local citations, review strategy, local schema. Critical for any Welsh business serving a physical area.
Monthly performance report
Rankings, traffic, CTR, conversions. Plain English. What moved, what we are doing next month, and why. Signed off by the account lead.
3.2x traffic. 42 page-1 keywords. £640k organic.
Across our SEO retainer clients, average organic traffic has grown 3.2x in the first twelve months. Conwy Foods now holds 42 page-1 keyword positions and attributes £640k of annual revenue to organic search.
We were invisible on Google for anything useful. RL ran a two-week audit, fixed the technical issues in week three, and started producing content briefs that matched what people were actually searching for. Within six months we had a page-one position for our main category term. The monthly report is the first thing I read every time.
Three things that make
SEO compound.
Most SEO work stops at keyword research. Three things we do that most agencies skip entirely.
24 keywords. Chosen to win.
We pick 24 keywords per map -- small enough to be actionable, big enough to move revenue. Volume, commercial intent, and achievability scored for each one. Revised monthly.
- Intent-first: searches that convert, not just searches with traffic
- Achievability scored -- no terms you cannot rank for in six months
- Revised monthly based on what moved and what the data shows
Briefs that actually rank.
Every content brief is a full specification -- structure, headings, internal links, target queries, word count, and schema type. Your writer hits publish and it ranks.
- Full brief: structure, headings, H2 map, word count target
- Internal linking plan included -- no orphaned pages
- Schema type specified and validated before publish
48 checks. Fixed before month two.
48 technical checks on every site we take on. Crawlability, Core Web Vitals, structured data, canonical issues, redirects. Fixed in code -- not handed back as a to-do list.
- Crawl errors fixed directly in your CMS or codebase
- Core Web Vitals: LCP, CLS, INP measured and addressed
- Structured data validated and deployed -- product, FAQ, local business
The tooling behind the rankings.
We use the same professional-grade tools as the largest SEO agencies -- and we show you the data, not just the summary.
Research + auditing
Content + CMS
Local SEO
Reporting
Audit first. Then compound.
Every retainer starts with a two-week audit and keyword map. Month two is execution -- on-page work, content, local, and monthly reporting.
SEO audit + plan
A full 48-check technical audit, 24-keyword map, and a 90-day on-page and content plan. Delivered in writing, with a walkthrough call.
- 48-point technical audit
- 24-keyword map with intent + volume
- 90-day on-page and content plan
- Competitor gap analysis
- Walkthrough call with the account lead
SEO retainer
Monthly execution of the plan -- on-page fixes, content briefs, local SEO, and a written report. No SEO theatre, just work that moves rankings.
- On-page work done directly in your CMS
- 2 content briefs per month
- Local SEO maintenance
- Monthly performance report
- Slack access · Monday to Friday