Engagement Models/Audit & Strategy

A 2-week audit.
A 12-page roadmap.
Costed, in writing.

No strategy theatre. We spend two weeks inside your stack -- sales, ops, web, AI -- and ship a written audit with scored opportunities, costed builds, and projected payback.

Engagement24 audits delivered · 2023-2522 progressed to buildFixed fee · no extrasMoney-back if it does not change a decision
Strategic Audit Report
Conwy Foods Ltd · Q1 2025
audit/cfl-q1 · 12 pages · ref AUD-0214
AUD
2 WK
FIXED
Opportunities
14 to 3
scored
Year-1 payback
£47k
projected
Confidence
0.86
high
Top-3 opportunities scored
value x confidence / effort · shown in full
Done
90-day costed roadmap
sequenced · with build briefs
Done
ROI projection · 12 months
monthly payback curve + sensitivity
Done
Risk + governance review
GDPR · vendor lock-in · do not build list
Done
RT
Rhys Thomas
Audit lead · Bangor
Signed
Off
What is in every audit

Six deliverables. Signed off.

Audit & Strategy is a single, fixed-scope engagement -- not a discovery call dressed up. You get six concrete deliverables in a written report, with the audit lead's name on the cover.

Stack + data audit

What you have, where it lives, what is leaking. Honest assessment of your tools, your data, your integrations.

wk 1

14 ideas scored

Every credible AI, automation, web, or content opportunity -- including the ones we will recommend you do not pursue.

wk 1

Top-3 build briefs

Three highest-ROI opportunities, written up as briefs you could hand to any engineer. Your team, ours, or another agency entirely.

wk 2

Costed ROI projection

Build cost, monthly cost, projected payback, confidence interval. The maths shown -- not trust us.

wk 2

Risk + governance review

Where AI should not go. GDPR exposure. Vendor lock-in. The do-not-build list, with reasons.

wk 2

90-minute walkthrough

A real call with the audit lead. Plain English, your questions, no slide-by-slide presentation theatre.

wk 2
Real numbers

24 audits delivered. 22 went to build.

Of the 24 audits we have delivered since 2023, 22 progressed to a build phase -- with us, with another agency, or in-house. Two recommended doing nothing yet; both clients came back the following year.

24
Audits delivered · 2023-25
22/24
Progressed to build
£840k
Year-1 payback projected · aggregate
CW
Carys Wynne
Founder · Conwy Foods · audited Feb 2025
We had been told for two years we needed an AI strategy. RL spent a fortnight in our stack and wrote 12 pages of plain English -- three things to build, three things to ignore, two we should fix manually instead. It paid for itself before we had signed the first build.
Audit + build phase · 9 months in
Why our audit, not theirs

Three places most audits
quietly run out of road.

Strategy work either ends in a deck nobody re-opens or a quote you cannot evaluate. Our audit is built to avoid both -- and to be useful regardless of who you build with.

2wk
Total elapsed time
Same for every audit
~5h
Of your team's time required
Mostly access setup
£3.4k
Fixed fee, all-in
+ VAT · no extras
What it costs you
Big-4 consultant
£60k engagement · 8 weeks
Boutique agency
Free · discovery
Friend who does AI
Pint money
Best fit
RL Audit
£3,400 · 2 weeks
What you get
PowerPoint · 60 slides · transformGlossy · vague
Pitch deck for their own servicesSales doc
A WhatsApp paragraphHelpful · partial
12-page written report · scored ideas · costed roadmapIn writing
Time to delivered
6-12 weeks · multiple workshopsSlow
1 hour · let's book the buildQuick · light
Whenever they're freeVariable
2 weeks · same as advertisedFixed
Independent of build
Yes (but very expensive)Yes
No · audit IS their pitchConflicted
N/A · no formal outputN/A
Yes · take it elsewhere if you likeIndependent
Costed payback projection
Yes · but the maths is theirsYes · opaque
A number · no working shownVague
NoNo
Yes · maths shown · sensitivity includedTransparent
Money-back if useless
NoNo
No (it was free)N/A
N/AN/A
Yes · if no decision changes100%
Inside the two weeks

A fixed timeline.
Same every audit.

D0Sign-off
Fixed fee paid · audit window booked
Calendar slot reserved · access checklist sent
RT
Rhys
D1-D3Access
Access + discovery interviews (3)
You grant read-only access · we interview key team members
TB
Tom
D3-D7Audit
Stack audit · sales, ops, web, AI surface
Quiet work in our office · ~5h of your team's time
EW
Eira
D7-D9Score
14 ideas scored · 3 picked for roadmap
Open scoring sheet shared in real-time · you see every no
RT
Rhys
D9-D12Write
Roadmap + briefs + ROI projection written
12-page report drafted · edited · fact-checked
CJ
Catrin
D14Deliver
90-min walkthrough · written report handed over
Audit signed off · you choose whether to build with us
RT
Rhys
Three audit sizes

Pick the audit that fits
what you need to decide.

All three audits are fixed-fee, fixed-timeline, and independent of any build phase. Bigger audits cover more surface, more interviews, more depth.

What's in it
Quick£1,400 · 5 days
Standard£3,400 · 2 weeks
Strategic£8,200 · 4 weeks
Stack audit · breadth
Single surface (web OR ops OR AI)
Full surface · sales, ops, web, AI
Full surface + competitor + market
Stakeholder interviews
1
3
Up to 8
Ideas scored
6
14
24+
Build briefs written
1
3
3 + 18-month plan
ROI projection horizon
6 months
12 months
3 years · with cohorts
Risk + governance review
·
on · with policy draft
Walkthrough call
45 min
90 min
Half-day on-site
Quarterly check-in (12 months)
·
·

Prices ex-VAT. Money-back across all three audits if you do not change a decision.

Three audit tiers

Pick a starting point.
Move between them any time.

Most clients start with Standard. If you are unsure, the Quick audit lets us scope a Standard later with the smaller fee credited.

Quick
Quick audit
£1,400 + VAT · 5 working days
A focused one-surface audit. We pick a single area -- web, ops, or AI -- and run a tight 5-day review with one written deliverable.
Scope
  • One surface only (web · ops · AI)
  • 1 stakeholder interview
  • 6 ideas scored · 1 build brief
Deliverables
  • 6-page report, in writing
  • 45-minute walkthrough
Credit
  • Full fee credited if you upgrade to Standard within 90 days
Start with Quick
Money-back if no decision changes
Most popular
Standard audit
£3,400 + VAT · 2 weeks
The full audit. Sales, ops, web, AI surface -- 14 opportunities scored, top 3 written up as build briefs, 12-month ROI projection.
Scope
  • Full surface · sales · ops · web · AI
  • 3 stakeholder interviews
  • 14 ideas scored · 3 build briefs
Deliverables
  • 12-page report, in writing
  • 90-minute walkthrough
  • Costed roadmap + ROI projection · 12 months
  • Risk + governance review
Credit
  • £1,000 credit toward any RL build engagement within 6 months
Book Standard audit
Money-back if no decision changes
Strategic
Strategic audit
£8,200 + VAT · 4 weeks
A 4-week deep audit. Adds competitor + market analysis, longer ROI horizon (3 years), and quarterly check-ins for 12 months after.
Scope
  • Full surface + competitor + market
  • Up to 8 stakeholder interviews
  • 24+ ideas scored · 18-month plan
Deliverables
  • 24-page report, in writing
  • Half-day on-site walkthrough
  • 3-year ROI projection · cohorted
  • Governance review · with policy draft
Aftercare
  • 4 quarterly check-ins · 12 months · included
Book Strategic audit
Money-back if no decision changes